WWE execs had an ambitious plan to be the first brand to pull a 1-rated show, in this case WWE NXT, off from television and solely onto the digital space. They had examined the market potential, saw the power of social media and believed that the show, if broadcasted online, could do as good, if not better than television. The numbers were there and the advertising/sponsorship interests as well. Furthermore, by living on WWE.com instead, the show can be tailored fit to the reality tv nature of the show - dedicating a home to the show serving the fan's needs and wants 24/7 instead of once a week. Based on these requirements, I architected a versatile/dynamic site that was pretty much a video player but had two modes, live/broadcast and on-demand. In addition, each of these modes would be surrounded by the appropriate companion widgets that serve the purposes of each user mental model. Chatting and commenting for live/broadcast view and browsing/digging for on-demand view.

WWE NXT (nxt.wwe.com)

Company: WWE
Date of Launch: Summer 2010
Title: Sr. Product & UX Lead
Roles: Project Lead, Information Architect, Lead Visual Designer
Technology: Omnigraffle, Photoshop
View Designs: Launch Gallery
Visit Website: Click here

As part of my strategy to modularize WWE.com, leverage feeds, promote social networks, user sharing and promote widgets for building pages, it was absolutely necessary to re-architect the layout for the website's main templates. For years, the site depended on a double-navigation, three-column based layout. Due to various obstacles like CMS limitations, advertisement contracts, work-flow issues, lack of manpower and years of ad hoc implementations of the secondary nav, the request for a site re-work was never made possible. Nevertheless, I took on the insurmountable challenge and connected with every stakeholder, developer and content producer to discover the whats and whys. Read More

WWE.com Site Modification

Company: WWE
Date of Launch: June 2010
Title: Sr Product Development & UX Lead
Roles: Product Developer/Manager, Designer
Technology: Omnigraffle, Powerpoint, Excel, Photoshop
View Designs: Launch Gallery

WWEShop.com DESPERATELY needed not only a redesign but its entire IA to be realigned. For this project, I was given a short time-frame of 2 weeks (they decided last-minute to redesign the website in time for the back-to-school month of September) to totally rethink, strategize and re-build the site's information architecture. Pressed with time, as well as juggling other projects, I was able to reduce, refine and finally restructure the website - ultimately delivering a 30 page wireframe and style guide document for development.

WWE Shop (wweshop.com)

Company: WWE
Date of Launch: September 2009
Title: Interactive Art Director
Roles: Information Architect, Designer
Technology: OmniGraffle Pro, Photoshop
View Designs: Launch Gallery