Using Axure to Create Style Guides?

Most recently, I experimented with using Axure to produce both product AND design specifications. I'm not sure if anybody has tried this, but it actually works quite brilliantly!

Although certainly not perfect, I found that it was a very effective way to create specifications for styles, spacing and sizing. It was surprisingly easy and accurate, using Axure's tools to create the measurements. The goal was not to be pixel perfect, but to convey the intended dimensions and styles to the presentation developers. With that in mind, it was perfect.

The func specs were added via image maps on top of the UI jpgs. I added additional fields for design specs. And then used red text, markers and dotted lines for spacing/sizing/bgcolor guidelines. Finally, I found, that if I kept all the visual markers in a dynamic panel, the prototype can double as a virtual or online pinup. You can even create a button that shows/hide the markers.

Overall, there are obvious benefits to using Axure for more than just UX and FA needs. With it's easy-to-use collaboration tools, a designer or art director can easily jump in to add their design definitions. Developers will no longer need to look in multiple areas for design, ux and functional directions.

Innovation Award! Yay!

Very surprised and humbled when they announced my name for the quarterly "Jane Goodall Award for Innovation" at the monthly Town Hall meeting last week. Special thanks to Karen, who ran to my desk to get me, Andrew for presenting me the award and Tom for recommending me for it. There are lots of great minds at Razorfish and I am still astonished for receiving the monkey.

Fish Food Wins!


The Razorfish-Publicis Hackathon event last Thursday-Friday was a great success. Working through the night the cross-disciplinary teams started with an idea and ended with a functioning prototype. Both Razorfish teams did amazing work, with the Razorfish Fishfood Team rocking out the Category win for their new startup concept called AdSeen. The RazorHack team demonstrated a great new way to approach financial services visualizations. Our two Razorfish teams were joined by teams from across Publicis organizations(Digitas, Arc/Leo, and Starcom). 
The teams were 
RazorHack – Rachel Lovinger, Ralph Brandi, Drew Foehn and Tracey Carangelo
FishFood – Jeffrey Yam, Wendy Lau, Andrew Babaian and Thomas Bailey
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