WWEShop.com DESPERATELY needed not only a redesign but its entire IA to be realigned. For this project, I was given a short time-frame of 2 weeks (they decided last-minute to redesign the website in time for the back-to-school month of September) to totally rethink, strategize and re-build the site's information architecture. Pressed with time, as well as juggling other projects, I was able to reduce, refine and finally restructure the website - ultimately delivering a 30 page wireframe and style guide document for development.

WWE Shop (wweshop.com)

Company: WWE
Date of Launch: September 2009
Title: Interactive Art Director
Roles: Information Architect, Designer
Technology: OmniGraffle Pro, Photoshop
View Designs: Launch Gallery