If you are a web professional like me and especially if you are in the User Experience field, with a title like "Information Architect", you may have had similar experiences while trying to explain to non-web professionals what it is exactly that you do. After much trial and error and not being satisfied with telling people that I am just "a web designer" (and then subsequently hearing requests to design their friend's website or to create another version of facebook for them for $200 and a slice of pizza), I have begun to just tell people that I meet here and there that "I draw boxes". Amazingly, I began to realize that every position and every title within the web and digital world, can be explained in boxes! Allow me to demonstrate:
Experience Director - "I plan boxes"
Information Architect - "I draw boxes"
Functional Analyst - "I write about boxes"
Designer - "I color boxes"
Developer - "I build boxes"
Content Strategist - "I name boxes"
Quality Assurance - "I complain about boxes"
Project Manager - "I talk about boxes"
Web Operarions - "I connect boxes"
Database Engineer - "I keep boxes"
Analytics - "I count boxes"
Webmaster - "I maintain boxes"
Content Editor - "I fill in boxes"
SEO - "I find boxes"
Marketing Director - "I promote boxes"
Social Media Manager - "I share boxes"
Client - "I pay for boxes"
Target User - "I click on boxes"
Non User - "I hate boxes"
Hacker - "I destroy boxes"
Office Dog - "I chew boxes"
